ChatGPT Shopping Is Here: What It Means For SEO, GEO & eCommerce (and How To Win)
OpenAI has added Instant Checkout to ChatGPT, starting with Etsy and expanding to Shopify. Product picks are unsponsored and ranked by relevance. AI discovery is surging, and conversion rates from ChatGPT traffic can outpace Google. Here’s what this shift means for SEO, GEO, and your eCommerce roadmap and how to prepare now.