Lisa Baade is the founder and principal consultant of geoLocalSEO, a specialist SEO consultancy known for combining scientific precision with creative marketing strategy.
With over 17 years of hands-on SEO experience and a background as a research scientist in medical biotechnology, Lisa approaches search optimisation with evidence-based methods, rigorous testing, and a commitment to measurable results. Her work goes far beyond rankings – she integrates deeply into client teams, ensuring SEO becomes a core driver of business growth.
Lisa has delivered results for clients in accommodation, hospitality, casinos, medical & dental, medical devices & biotechnology, marine & yachting, franchise, and international markets.
She’s also a recognised Google Business Profile specialist and an experienced SEO trainer, having delivered programs for government departments, universities, and private sector teams.
Her mission? To apply scientific precision and strategic insight to SEO, giving businesses the tools to outpace competitors, capture high-value audiences, and achieve sustainable growth.
Identify and resolve the hidden technical issues that hold your site back; from crawl errors and slow load times to poor Core Web Vitals and broken architecture.
Turn search data into a clear, prioritised action plan that connects your business goals with proven SEO tactics.
Optimise your presence across Google Business Profile, maps, local listings, and global search platforms to capture more high-intent traffic.
Equip your team with processes, training, and knowledge to maintain and grow your search visibility year after year.
Stay visible in the age of AI. We optimise your content for Google SGE, Bing Copilot, and ChatGPT so your brand is surfaced, cited, and trusted.
Future-proof your visibility.
The “GEO” in geoLocalSEO isn’t just about geography – it also stands for Generative Engine Optimisation.
Search is changing. More people are turning to AI-driven search tools like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT to get answers instantly without clicking through multiple websites.
Generative Engine Optimisation (GEO) is the art and science of making sure your brand is:
Found in AI-generated answers
Accurately represented in conversational search results
Credited when AI tools summarise your expertise
Positioned to win clicks and trust in this new search landscape
At geoLocalSEO, we combine traditional SEO with GEO strategies so you’re not only visible in Google’s map packs and organic listings, but also in the AI-powered answers your customers are already using.
Your visibility isn’t just about ranking – it’s about owning the conversation wherever search happens.
Own your backyard. From Google Business Profile optimisation to map pack rankings and location landing pages, we make sure local customers find and choose you first.
When customers search for businesses “near me,” you don’t just want to appear – you want to stand out. At geoLocalSEO, we specialise in building local visibility that translates directly into foot traffic, phone calls, and online enquiries.
We start with your Google Business Profile, ensuring it’s fully optimised with accurate information, compelling descriptions, service categories, photos, and posts that showcase your expertise. A well-tuned profile increases your chances of landing in the coveted local map pack – the top three listings that drive the majority of clicks and conversions.
From there, we develop location-based landing pages that are tailored to the way people in your area actually search. By combining data-driven keyword insights with engaging, customer-focused content, we connect your business with the people who need you most – right where they’re searching.
But local SEO is more than just keywords and maps. We build your reputation signals – reviews, citations, and backlinks from trusted local sources – so Google recognises you as the authority in your region.
The result? You don’t just own rankings. You own your backyard. Your business becomes the obvious choice for local customers.
Build on solid ground. We deliver in-depth audits, technical fixes, content strategies, and measurable growth plans that turn search traffic into business results.
Strong visibility begins with a strong foundation. At geoLocalSEO, we go beneath the surface of your website to uncover the issues and opportunities that make the difference between average rankings and real business growth.
It starts with a comprehensive SEO audit – a scientific, data-driven assessment of your site’s technical health, structure, and performance. From crawl errors and indexing issues to Core Web Vitals, schema, and site speed, we identify the barriers holding you back and provide clear, prioritised recommendations.
Once the foundation is stable, we move to technical fixes and content strategy. Every update is designed to align with both Google’s algorithms and your customers’ intent – whether that means tightening your site architecture, improving internal linking, or crafting optimised content that builds authority and drives engagement.
But SEO isn’t just about fixing problems; it’s about planning for growth. That’s why we create measurable growth plans tailored to your industry, market, and goals. These plans act as your roadmap, ensuring consistent progress and a clear line between SEO activity and business outcomes.
With geoLocalSEO, you don’t just gain rankings. You gain a reliable, scalable framework for turning search traffic into leads, sales, and long-term results.
Your Boost to Success
Led by Lisa Baade. A peer-reviewed, published research scientist and SEO specialist with over 17 years’ experience. geoLocalSEO applies the precision of science to the art of search.
Your Boost to Success
Shape The Future
Lisa helps businesses of all sizes grow by identifying opportunities and creating SEO strategies that deliver measurable results.
If you’re serious about growing your visibility, attracting high-value traffic, and converting it into measurable business results, geoLocalSEO is built for you.
Partner with Lisa
Because lasting search success isn’t built on luck – it’s crafted with data, precision, and strategies proven over 17+ years.
At geoLocalSEO, we help you own your market by combining scientific insight with actionable SEO tactics that deliver measurable results.
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